Snooze City Designs is a relatively new company that is filling a gap in the textiles market: fun pillowcases with big, bold graphics. Until we saw their pillowcases at a trade show, I never really thought about the fact that the pillows on my bed were (visually, at least) really just big boring blobs.
Snooze City flipped that idea right on it’s head- their pillowcases scream out at you, usually covered in huge, bright graphics. They design and pack all pillowcases in pairs so there are usually 2 different designs, one on each pillowcase. One of our best-selling products ever is their Guitar & Amp pillowcase set (pictured above). Apparently they sent some out to Gwen Stefani and she loved the design. That fact was covered in a magazine or 2 which probably exposed a lot of people to Snooze City for the first time. In addition to several music-themed styles, Snooze City makes gothic designs, funny designs and also now has branched out into licensed products. We have several of their licensed David & Goliath designs in stock.
But the most exciting recent development has been the recent release of the Snooze City Tokidoki pillowcases, which were highly anticipated by the tokidokiheads. We took many, many preorders for the 6 different tokidoki pillowcases and we anticipate these 6 designs to be consistent sellers for the foreseeable future. (For the uninitiated, tokidoki is a designer named Simone Legno whose cartoon artwork has a distinct Japanese style.)
Posts
